No,No,No hunger….. The future of humankind will be decided in rural areas. A productive and sustainable agri-food sector in rural areas of developing countries is vital if young people are to enjoy long-term jobs and income and natural resources are to be protected. In this way, we can eradicate poverty and hunger, reduce rural exodus and secure food supply – even with a growing global population. Rural areas urgently need innovation and new economic and political impetus. We must ensure that globalisation is fair and that rural areas do not lose out.